What is the future of media business? What changed and emerged in the past years and how have we reacted? Are there mistakes we can learn from and come up with better ways to deal with the disruption? Which emerging media formats and audience engagement strategies are most effective? It’s never been more important than now to understand the current trends and challenges affecting and shaping the media business world.
CEO’s, CFO’s, Managing Directors, Heads of Marketing and Sales and other senior executives from media businesses are invited to join the forum to collaborate and innovate, to discover hidden opportunities and sustainable business models in this ever-changing media business world.
Breakthrough ideas and visions, inspirational success stories and recent research findings – Reinventing Media forum is an exclusive, boutique, two-day event in the heart of Riga where top media business professionals meet to shape, create and share the most innovative business models for future media.
Editor in chief
Director of public policy
CEO and Co-Founder
Innovation Media Consulting
Director of product management
Co-founder and editor-in-chief
Tow-Knight Center for Entrepreneurial Journalism at CUNY
Google News Initiative
Director of Strategic Initiatives
Head of Audience and New Content Strategies
Managing Partner and Co-Founder
North Base Media
Researcher & Journalist
Co-founder & editor
Mark Lee Hunter
INSEAD Social Innovation Centre
Media Development Foundation
9:00 – 10:00 | REGISTRATION
10:00 – 10:15 | WELCOME WORDS
10:15 – 10:40 | “SCORCHED EARTH: THE NEED FOR RADICALLY RETHINKING JOURNALISM”
10:40 – 11:15 | “UNDERSTANDING AUDIENCES: ON BEHAVIOUR, LOYALTY AND PRODUCING AND GETTING VALUE”
11:15 – 11:40 | “INNOVATION THAT MOVES THE NEEDLE: HOW :CRUX HELPED THE FT DRAMATICALLY INCREASE USER ENGAGEMENT”
11:40 – 12:15 | COFFEE BREAK
12:00 (mini talk: Aija Krutaine @ Re:Baltica – Baltic Media Health Check)
12:15 – 13:00 | “BUILDING A 21ST CENTURY MEDIA COMPANY: STORY OF AXIOS – PROBLEMS WE SOLVED AND LESSONS WE LEARNED”
13:00 – 14:00 | LUNCH BREAK
14:00 – 14:40 | “ONLY JOURNALISM WILL SAVE JOURNALISM. CREATING NEW REVENUE STREAMS. FINDINGS FROM FIPP INNOVATION IN MEDIA 2019 – 2020 WORLD REPORT”
14:40 – 15:15 | “MEDIA, TECHNOLOGY, INVESTMENT.”
15:15 – 15:45 | COFFEE BREAK
(mini talk: Barak Ronen, :CRUX Knowledge – How can :CRUX help you increase conversion and engagement)
15:45 – 16:30 | “EXPLORING NEW REVENUE STREAMS VIA TECHNOLOGY: VIRTUAL REALITY, AUTOMATED NEWSROOMS, INTERACTIVE STORYTELLING”
16:30 – 18:00 | PANEL DISCUSSION: ALTERNATIVE REVENUE SOURCES / MONETISATION OPTIONS
Alessio Cornia, Ana Jakimovska and Nicholas Johnston
18:00 – 19:00 | CLOSING SPEECH
by Drew Sullivan
19:00 | WELCOME RECEPTION WITH DRINKS, SNACKS AND LIVE MUSIC
9:00 – 09:30 | “CHANGES IN FACEBOOK ALGORITHM – ADDRESSING THE ISSUE OF MONETISATION ON PLATFORMS, HOW THEY SPLIT THEIR INVESTMENTS AND THEIR PUBLICATION STRATEGIES”
09:30 – 10:00 | “SHOULD WE COMPETE OR COOPERATE WITH TECH GIANTS? AFTERMATH OF THE GDPR”
10:00 – 10:40 | “DIGITALISATION AND TECH IN MEDIA”
10:40 – 11:10 | “WE’VE CREATED THE MOST POPULAR MEDIA OUTLET IN RUSSIA FOR YOUNG PEOPLE. WHAT’S NEXT?”
11:10 – 11:40 | COFFEE BREAK
mini talk: Andrew Rolf @ Innovation Media, case study
11:45 – 13:00 | PANEL DISCUSSION: DIGITALISATION AND TECHNOLOGIES
Renée Kaplan, Jeremy Gilbert, Karin Petersson
13:00 – 14:00 | LUNCH BREAK
14:00 – 14:30 | “MAGAZINE DESIGN IS A BUSINESS – HOW TO STAND OUT IN A DIGITAL AGE?”
14:30 – 15:15 | “HOW TO REINVENT MEDIA WITH THE HELP OF COMMUNITY?”
15:15 – 16:00 | “GOOGLE NEWS INITIATIVE: WHAT’S BEEN ACHIEVED AND WHAT’S NEXT ?”
16:00 | CLOSING SPEECH
by Mark Lee Hunter
Reinventing Media Forum will take place at the STOCKHOLM SCHOOL OF ECONOMICS IN RIGA, a leading business school in the Baltics. It is located in the heart of the famous historical art-nouveau district in the capital of Latvia.
Surrounded by beautiful architecture, the venue is just a 10-minute walk away from the Old Town, with its charming, narrow cobblestone streets, beautiful canal side walkways and Riga’s cultural heritage waiting to be discovered round every corner.
Stockholm School of Economics in Riga,
Strelnieku Street 4a, Riga (Latvia)
Travel & Accommodation
Flying to Riga
Riga international airport (RIX) is well connected and has direct flights scheduled every day with more than 100 destinations in 80 countries.
Getting to the venue
Located just a 20-minute drive from Stockholm School of Economics, RIX airport has easy access to the city centre by bus (Nr. 20) running every 20 minutes and taxis available at the entrance.
There is a beautiful, newly built 4* Marriott Hotel, which is only a 4-minute walk to the venue.
If you prefer to enjoy a homely atmosphere and experience your stay at a 19th century neo-gothic cultural heritage setting, choose Monika hotel around the corner from the venue.