About
What is the future of the media business? Are there any mistakes we can learn from, and come up with better ways to deal with the disruption? Which emerging media formats and audience engagement strategies are most effective today? It has never been more important than now to understand the current trends and challenges affecting and shaping the media business world.
Reinventing Media forum is an exclusive, boutique two-day event in the heart of Riga where media business professionals meet to shape, create and share the most innovative business models for future media.
The aim of the forum is to bring the media business community together, to inspire and provide the latest professional knowledge, to help discover hidden opportunities and sustainable business models in the ever-changing media business world.
Who should attend?
Media professionals, journalists, editors, digital & tech innovators, marketing specialists, media and journalism researchers, designers and those in related industries are invited to join the forum to collaborate and innovate.
What will you gain?
• LEARN. Gain insights from international media professionals and innovators, and hear breakthrough ideas and visions, inspirational success stories and recent research findings. You will be up to date on most actual topics in the industry.
• NETWORK. Meet professionals from media, journalism, marketing and tech fields, possible new partners and clients from around the world. Participants will have great opportunities to meet and exchange contacts – there will be plenty of time to network during our breaks and the reception on the first day of the Forum. We promise networking we all have missed so much.
• CONTRIBUTE. By purchasing tickets to this event, you help to cover the practical expense of this forum and support the future of media development. Your contribution helps to strengthen cross-border investigative journalism and sustainable media businesses by way of training programmes, networking and support.
May is a great time to visit Riga. The Forum will take place in the heart of the famous historical art-nouveau district in the capital of Latvia. Surrounded by beautiful architecture, the venue is just a 10-minute walk away from the Old Town, with its charming, narrow cobblestone streets, beautiful canal side walkways and Riga’s cultural heritage waiting to be discovered round every corner.
SPEAKERS 2022
Caitlin Clarke
Business Development Director
Financial Times
Martin Jönsson
Editorial Development Director
Bonnier News, Dagens Nyheter
Laura Döing
Digital Format and Product Development
Deutsche Welle (DW)
Meelis Mandel
Editor in Chief
Äripäev
Michael Kowalski
Head of Product
Tortoise Media
Richard Furness
Managing Director of Consumer Revenues & Publishing
Guardian
Kirill Artemenko
Co-founder and CEO
Paperpaper.ru
João Paulo Luz
Digital & Publishing Director
IMPRESA
Olle Zachrison
Head of Digital News Strategy & Deputy News Commissioner
Swedish Radio
Alex Chapko
General Manager
Piano
Nils Riise
General Manager
Piano
Sonali Verma
Director of Business Development
THE GLOBE AND MAIL
GALINA TIMCHENKO
CER & Publisher
MEDUZA
Olga Rudenko
Editor in Chief
Kyiv Independent
SPEAKERS 2020
Victoria is a board member of NWT Gruppen AB, and a president of NWT Media, as well as president of the Swedish association of publishers TU and vice president of the Association of European Publishers News Media Europe (NME). Victoria also holds MBA from Stockholm School of Economics and is an honorary doctor at the University of Karlstad. Having worked in the industry for many years, she has gained experience in media industry in various board positions and positions in NWT Media.Victoria Svanberg
Chairman
NWT MediaAfter 12 years as an editor at Schibsted and Sweden's leading national news source Aftonbladet, Robin left for Sweden's leading local news source – Mittmedia. After being responsible for the product development team at Mittmedia, which is part of Bonnier News group, Robin has become a Director of Development at Bonnier News.Robin Govik
Director of Development
Bonnier NewsBefore taking on the current role, Wiebke had worked for more than four years at Süddeutsche Zeitung in Munich, setting up performance marketing there and at the end leading the marketing and sales for digital products. In 2018 she joined the digital distribution team at SPIEGEL with a strong focus on pushing SPIEGEL+. In 2019, direct marketing and digital distribution teams were merged and Wiebke took charge of the subscription growth business for all products at SPIEGEL, digital and print, being responsible for the development of the circulation and revenues of digital products and the further development of digital marketing as well as the existing sales analysis and e-commerce processes..Wiebke Meeder
Head of Subscription Growth
SpiegelFounded and lead NYT Digital Transition team. Created in 2015 as a training team to bring digital skills and thinking to the core of the newsroom, the department matured into a 25-person strategy, training and 24/7 publishing support group that’s responsible for the continuous transformation of the Times’ 1,600-person newsroom. The team’s goal is to drive specific and tangible change. Kim worked closely with top leadership to implement strategy at scale; this encompasses newsroom structure and workflow, establishing new teams and mandates, brainstorming coverage and digital storytelling, and other strategic initiatives. In July 2020 as an essential partner in major digital initiatives, Kim Perry becomes director for International strategy and operations.Kim Perry
Director for International Strategy and Operations
The New York TimesTomáš Bella is co-founder and web director of "Denník N" (dennikn.sk), which is independent Slovak daily newspaper, supported mostly by online subscriptions, with editorial focus on high quality long-form journalism: reportages, interviews, analyses. Editorial policies are entirely controlled by its own journalists, who own 49% of the shares of the company. Tomas also was editor-in-chief of the largest provider of Slovak web journalism; sme.sk and co-founder and first CEO of Piano, company offering publishers paywall software. Listed among the world's 50 leading innovators in journalism and media, Tomas had won several journalism prizes- recently the Slovak Best Reportage award for his coverage of European refugee crisis.Tomas Bella
Head of Digital
Denník NRasmus Kleis Nielsen is Director of the Reuters Institute for the Study of Journalism. He is also Professor of Political Communication at the University of Oxford. He was previously Director of Research at the Reuters Institute and Editor-in-Chief of the International Journal of Press/Politics. His work focuses on changes in the news media, on political communication, and the role of digital technologies in both. He has done extensive research on journalism, American politics, and various forms of activism, and a significant amount of comparative work in Western Europe and beyond.Rasmus Kleis Nielsen
Director
Reuters InstituteSPEAKERS 2019
As Director of Strategic Initiatives at The Washington Post, Jeremy works to identify, create, and execute unique digital products and storytelling experiences. He works closely with The Post’s engineering, product design, graphics, audience, analytics and advertising teams. In this role, Gilbert figured out how to tell the story of the 2016 presidential race with 3D printers, built The Post’s first automated stories, created The Post's first virtual reality project, initiated the use of 360 cameras, oversaw its first augmented reality story, built a freelance network that changes how The Post covers national stories and launched a new leadership vertical. Before joining The Post he helped National Geographic develop and deploy its digital strategy and was an associate professor teaching media product design, interactive storytelling, web and print design tools and techniques for Medill and the Segal Design Institute at Northwestern University. Previously Jeremy led The Poynter Institute in rethinking and redesigning its industry leading website and served as an art director at a couple of newspapers.Jeremy Gilbert
Director of Strategic Initiatives
Washington PostRenée Kaplan is Head of Audience and New Content Strategies at the Financial Times. She heads up a team that helps grow the reach and engagement of FT journalism and pilots innovation in the newsroom. She also directs newsletters and audio, leading content strategies that are transforming and diversifying the FT's journalism. Previously Deputy Editorial Director of news network France 24, and Chief Content Officer at Havas, she is Franco-American and lives in London.Renée Kaplan
Head of Audience and New Content Strategies
Financial TimesNicholas Johnston is the editor in chief of Axios, a new media company that through Smart Brevity, gets you smarter faster on the topics that matter most in business, tech, media and politics. He leads the entire Axios newsroom and regularly speaks about politics, policy and business on MSNBC, CNBC and Fox News. Before helping to launch Axios in 2017, Nick was a managing editor at Bloomberg where he oversaw newsletters and breaking news coverage in Washington. Previously as a reporter for Bloomberg he covered the White House, Capitol Hill and the 2008 presidential campaign. Nick began his journalism career at the Washington Post and is a graduate of Georgetown University.Nicholas Johnston
Editor in chief
AXIOSBefore joining Guardian, Ana was Head of Product Management for news at Sky, with responsibility for creating and managing Sky News’ digital product portfolio. Previously, she was the lead for product proposition and consumer experience on all platforms for BBC Store, and Channel 4’s Product Manager for its digital channels C4 News, Scrapbook, Film4, E4 and 4Now. With her experience in creating digital and editorial strategies for platforms and management of successful digital products development, Anna is now looking after GNM's digital product portfolio at Guardian.Ana Jakimovska
VP Product for Content
Culture Trip, ex Director of Product at the GuardianDirector of public policy at Schibsted Media Group and chairwoman of WAN-IFRA Media Freedom Board. Formerly she was political editor-in-chief at Aftonbladet, Scandinavia’s biggest daily newspaper. She is a 2017 Nieman and Berkman Klein Fellow at Harvard, and the co-founder and former editor-in-chief of Fokus, Sweden’s leading newsmagazine.Karin Pettersson
Director of public policy
SchibstedFounder and Publisher of The Local, which publishes news from nine European countries for a worldwide audience of 5 million users. As the founding editor of The Local Sweden, James has been reporting on Sweden for fourteen years, and under his leadership, The Local has taken a leading role in debunking false stories about Sweden and the other countries it reports from. James has also led The Local’s push towards a digital subscriptions model.James Savage
Founder, CEO & PublisherThe LocalIvan Kolpakov (born 1983), cofounder and editor-in-chief at ‘Meduza.io’, Russian media outlet based in Riga, Latvia. He started working as a journalist in 2001 in Perm (industrial city in the center of Russia), where wrote for a number of local political and business newspapers. In 2010 he launched his own project — ‘Salt’, a political and satirical media about Russia, also based in Perm (it closed down 1,5 years later because of problems with investors and officials). In 2012, Ivan moved to Moscow and became the head of the special correspondents department in ‘Lenta.ru’ — the most popular online publication in Russia at that time. He left ‘Lenta.ru’ with the rest of the team following the firing of it’s editor-in-chief — Galina Timchenko. Together with Timchenko moved to Riga to establish Meduza.io.IVAN KOLPAKOV
Co-founder and editor-in-chief
Meduza.ioMari-Liis has been working for two different industries which both have been under a change for at least decade. She was a product development and marketing director in the biggest travel agency of Baltics - Estravel. Then, 8 years ago was she invited to work for Ekspress Group. For two years she was the CEO of Estonian biggest online portal Delfi. After that she merged two companies together which became Ekspress Meedia. It’s Delfi and the biggest media brands in Estonia - Eesti Ekspress, Maaleht, Eesti Päevaleht. In 2017 was she invited to lead Ekspress Group which has also the biggest news outlets in Latvia and Lithuania. Ekspress Group has also expanded to digital outdoor media and other digital services which stand close to media. She is a big believer in digitalisation in every aspect. As she believes that we are in the middle of the turbulent changes and times it’s more than exciting to work for media.Mari-Liis Rüütsalu
CEO
Ekspress GroupRiccardo graduated in Economics at Bocconi University in 2004 and earned his Executive MBA at SDA Bocconi in 2015. Always passionate about Internet economy, he has worked in different managerial contexts between media, technology and innovation. He developed a global managerial vision, strongly oriented to performance management and today he mainly supports his partners on the acceleration of their digital transformation process. For five years Riccardo worked in consumer online division at Microsoft. Later he worked as Chief Digital Officer in Viacom. He joined Google in 2013 where he has been working in Strategy and Operation division for 3 years. Today he works in the Strategic Partnership Solutions team of Google, where he takes care of the News & Publishing ecosystem development in Italy and Eastern Europe. As digital ventures passionate and startup-up lover, since 2013 he is an advisor at the IULM Innovation Lab and he is an equity partner and angel investor of iStarter, the Italian accelerator based in London focused on scale-up ventures.Riccardo Terzi
Strategic Partnerships
Google News Initiative20 years of author and editor career in leading Russian magazines – Forbes, GQ, Afisha, PROsport. Founder of Sports.ru – one of the largest Russian independent media working for 15 million sports fans. Founder and CEO of Tribuna.com, global media and community for football fans.Dmitry Navosha
Founder
Sports.ruAlessio Cornia is Assistant Professor at Dublin City University and Research Associate at the Reuters Institute for the Study of Journalism, University of Oxford. His research interest is comparative research on political communication and journalism, with a focus on the relationship between media and politics, news industry developments, digital news, social media platforms, and EU journalism. He was previously Research Fellow at the Reuters Institute and Researcher at the University of Perugia, where he completed a PhD in social and political theory and research. He has published a monograph on EU journalists in Brussels and several articles in academic journals including Media, Culture and Society, the International Journal of Press/Politics, the European Journal of Communication, Journalism, Journalism Studies, and the Journal o Risk Research.ALESSIO CORNIA
Research Associate
Reuters Institute/DCUAndrew Rolf is Innovation Media Group's EMEA Director and advises organisations on digital transformation, customer experience and commercial strategy. Andrew has worked with news and magazine publishers from Abu Dhabi to Zimbabwe to help them prepare for and implement significant and lasting change to their businesses. He was Head of Commercial Delivery at Guardian News and Media, London and a senior member of the team that relaunched the Guardian's award-winning website and mobile live news apps in 2014. Prior to this Andrew spent 15 years in various consultancies working in Europe and the US. He was Head of Customer Experience at organisational design consultancy KPMG Boxwood where he worked with clients operating in the media, technology and retail sectors.Andrew Rolf
EMEA Director
Innovation Media ConsultingBefore being appointed Art Director of STERN magazine, Frances Uckermann was Art Director for the magazines "Zeit Wissen", "Allegra" and "Max", headed the editorial design team at SPIEGEL and developed a number of new magazines. She has won numerous awards from highly respected organisations, such as the Art Directors Club Germany and the Lead Awards. Since 2009 she also gives lectures and workshops on editorial design at various design and journalism academies and creative events in Germany.Frances Uckermann
Creative Director
Before founding NBM Sasa co-founded and served as the founding CEO of Media Development Loan Fund, mission-driven investment fund providing debt and equity financing to independent media companies in developing world. During Sasa’s 16 year tenure, MDLF provided USD100 million in different forms of financing. Prior to MDLF, Sasa was a journalist in Yugoslavia, where he served as the first CEO of Radio B-92 in Belgrade and Editor in Chief of magazine “NON”.Sasa Vucinic
Managing Partner and Co-Founder
North Base MediaVictoria is a board member of NWT Gruppen AB, and a president of NWT Media, as well as president of the Swedish association of publishers TU and vice president of the Association of European Publishers News Media Europe (NME). Victoria also holds MBA from Stockholm School of Economics and is an honorary doctor at the University of Karlstad. Having worked in the industry for many years, she has gained experience in media industry in various board positions and positions in NWT Media.Victoria Svanberg
Chairman
NWT MediaLaunched the leading global youth brand, VICE, as a full-scale media company in India. Currently Consulting with the New York Times. Held Leadership Roles in Times Internet (Bennet & Coleman), Ernst & Young – Media Advisory Practice and Buddh International Circuit (Formula One in India). She has recently completed the prestigious fellowship at the Reuters Institute for Study of Journalism at Oxford University. As a consultant and Leader, authored multiple articles published in leading business papers and Industry reports for leading institutions such as TRAI, Prasar Bharti, USIBC and Ernst & Young. Her strength within the ambit of media strategy lies in introducing a new concept, idea or brand targeting the youth and helping it build resonance in a new market.Chanpreet Arora
Independent Media Consultant
Former CEO – VICE Media India | RISJ Fellow, Oxford UniversityJournalist with over 20 years of experience, also worked as an international news editor for Dienas Bizness, the largest business oriented daily newspaper in Latvia. Member of Latvian Journalists' Association.Didzis Meļķis
Content Manager
ManaBalss.lv
AGENDA
8:30 – 9:30 | REGISTRATION
Victoria Svanberg | Chairman of the NWT Media, President of News Media Europe
OPENING SPEECH
Moderators – Jakub Parusinski (SSE Riga, The Fix Media) and Drew Sullivan (OCCRP)
OPENING REMARKS
Olga Rudenko @ Kyiv Independent
A NEW ERA FOR ENGLISH LANGUAGE JOURNALISM: LESSONS FROM THE KYIV INDEPENDENT
Meelis Mandel @ Äripaev
„NO PAPER“ AND MORE MONEY. FROM RUSSIA WITH “LOVE”
Kirill Artemenko @ Paperpaper.ru
READERS REVENUE PRACTICES FOR THE LOCAL MEDIA WITH LIMITED RESOURCES IN THE TIMES OF MARTIAL CENSORSHIP
COFFEE BREAK
Laura Doing @ Deutsche Welle
HOW USER-CENTERED DESIGN SHAPES FORMATS. DW EXAMPLE
Michael Kowalski @ Tortoise
BUILDING A DIVERSE MEMBERSHIP FOR A NEWS ORGANIZATION. THINKIN FORMAT EXAMPLE
LUNCH BREAK
Sonali Verma @ The Globe and Mail
HOW TO USE AI IN JOURNALISM – AND MAKE YOUR REVENUE TEAM, YOUR NEWSROOM AND YOUR READERS HAPPY
Olle Zachrison @ Swedish Radio
ARTIFICIAL INTELLIGENCE AND NEWS AUDIO – HOW TO BETTER SERVE A LISTENING AUDIENCE BY USING AI
COFFEE BREAK
Nils Riise @ Piano.io
DIGITAL SUBSCRIPTION. HOW TO BUILD ENGAGEMENT WITH SUBSCRIBERS AND UNKNOWN USERS AT EVERY STEP OF THE USER JOURNEY
Caitlin Clarke @ Financial Times
COMMERCIALIZING NEW PRODUCTS.HOW TO DEFINE A PRODUCTS VALUE AND DEVELOP A MONETISATION STRATEGY. ONLINE
17:00 – 20:00 | RECEPTION
09:00 – 09:30 | COFFEE & MINGLE
Richard Furness @ Guardian
THE GUARDIAN’S SUPPORT MODEL
João Paulo Luz @ Impresa
A COLLABORATIVE SOLUTION TO LEVERAGE 1ST PARTY DATA
COFFEE BREAK
Galina Timchenko @ Meduza
RUNNING A CROWDFUNDING CAMPAIGN IN EXTREME CIRCUMSTANCES. HOW YOUR READERS CAN SAVE YOU — LITERALLY
Alex Chapko @ Piano.io
END OF THIRD-PARTY COOKIES. THRIVING IN A POST-COOKIE WORLD BY HARNESSING DATA
Martin Jonsson @ Bonnier News
SCALING SUCCESS: HOW BONNIER NEWS USES THE STRENGTH FROM MANY TITLES AND BUSINESS AREAS TO DOUBLE READER REVENUE
13:00 – 14:00 | LUNCH AND GOODBYE
VICTORIA SVANBERG, NWT | 2020
RASMUS KLEIS NIELSEN, REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM | 2020
WIEBKE MEEDER, DER SPIEGEL | 2020
TOMAS BELLA, DENNIK N | 2020
ROBIN GOVIK, BONNIER NEWS | 2020
KIMBERLY PERRY, THE NEW YORK TIMES | 2020
MARK LEE HUNTER AND KEVIN DAVIS | 2020
Tickets
including coffee breaks + lunch for both days + evening reception
A minimal participation fee is applied, so that we can cover basic expenses of the event – travel and accommodation for speakers, venue hire, lunch and coffee breaks and evening reception. By purchasing the ticket you contribute to the event and the community building amongst media professionals in the region.
SCHOLARSHIPS
Limited amount of scholarships available
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*Scholarship does not include travel and accommodation.
€0
Venue
Reinventing Media Forum will take place at the STOCKHOLM SCHOOL OF ECONOMICS IN RIGA, a leading business school in the Baltics. It is located in the heart of the famous historical art-nouveau district in the capital of Latvia.
Address
Stockholm School of Economics in Riga,
Strelnieku Street 4a, Riga (Latvia)
Travel & Accommodation
Flying to Riga
Riga international airport (RIX) is well connected and has direct flights scheduled every day with more than 100 destinations in 80 countries.
Getting to the venue
Located just a 20-minute drive from Stockholm School of Economics, RIX airport has easy access to the city centre by bus (Nr. 22) running every 20 minutes and taxis available at the entrance (AirBaltic or RedCab).
Hotels
There is a beautiful, newly built 4* Marriott Hotel, which is only a 4-minute walk to the venue. Special rate is offered to Reinventing Media Business attendees:
- Comfort King room (18m2) for single use: 72 EUR per room and night
(including breakfast and VAT) - Comfort King/Twin room (18m2) for double use: 82 EUR per room and night
(including breakfast and VAT)
Book your group rate for Reinventing Media Business forum, breakfast included.
To experience art-nouveau to its fullest, stay at the historical Clarion Hotel Valdemārs or Hestia Hotel Jugend, both only 5-minute walks away.
If you prefer to enjoy a homely atmosphere and experience your stay at a 19th century neo-gothic cultural heritage setting, choose Monika hotel around the corner from the venue.